The Power of Stories is building brand empathy. Storytelling plays a huge role in User Experience design and in the Design Thinking process. Storytelling creates a compelling narrative around the people we’re designing for so that we as designers can develop a deep and emotional understanding of their motivations and needs.
Accordingly, the design thinking process ensures the user evolvement in every stage to build a user-centred solution. Therefore, the design process uses storytelling. Although there are different usage goals in each phase. Generally, the storytelling can be used as three pair phases; basically they include problem framing, solution framing, and solution implementation.
In the illustrative blog below, we have compiled print advertisments from best brands to understand how story telling can prompt emotional response which in turn can influence quick action.
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Let us see the importance of storytelling in designing with help of a few adverts in this illustrated blog
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